Helvetica

Roles: designer, researcher, typographer
Designed on Adobe Illustrator and InDesign

Task: Create a typographic poster series to showcase a typeface.

I drew inspiration from different things to design each poster. The left is inspired by the NYC Subway System, which uses Helvetica as its typeface. The middle is inspired by International Typographic Style (or Swiss Style), where bold colors tend to bleed into each other. The right is inspired by the famous “teardrop” a within the typeface itself.

Helvetica was created in 1957 by Max Miedinger. It is one of the most famous sans serif typefaces ever made.