Brand Ecosystem
Roles: brand creator, product designer, layout designer, art director
Designed using Adobe Illustrator, Photoshop, and InDesign
Task: Invent and design a brand ecosystem, as well as the corresponding packaging, stationary, guidelines, and advertisements.
“PowerUP” is a coffee company intended to empower marginalized communities. For this specific campaign, I focused on empowering women. In the future, a campaign geared toward other marginalized groups would ensue.
You can find all these elements below.
Brand Stationery
Magazine Advertisment
Giveaway Coffee Sleeve
Giveaway Stickers
Thank You Card
Brand Pattern
